North Central News

AI students assist with marketing

Students at The Art Institute of Phoenix donated their time and creative talents to give voice to Autism Speaks and its inaugural “Over the Edge with Autism Speaks Arizona” fundraiser, which will take place on Friday, March 7, at the Hyatt Regency Phoenix.

The on-campus advertising club crafted a comprehensive strategic plan to promote the unique event, where participants will rappel down from the top of the Hyatt Regency’s 23-story building to the ground. They first created the event theme, “More than 23 Stories,” to build around the event’s objectives, target market and tone. They then developed print and digital collateral as well as crafted social media and public relations plans.

“Working with students from The Art Institute of Phoenix has been amazing. They were able to bring so much creativity and social media expertise to the project,” said Amy Hummell, senior director of Autism Speaks in Arizona. “They were professional, listened to our needs, and went above and beyond our expectations.”

To get more information about Over the Edge with Autism Speaks Arizona or to follow the “More than 23 Stories,” visit: http://events.autismspeaks.org/OverTheEdgeAZ. Funds raised from the event will support Autism Speaks’ work, both locally and nationally, to increase awareness about autism, fund innovative autism research and family services, and advocate for the needs of individuals with autism and their families.

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