Neighborhood hospitality group Genuine Concepts has brought affordable comfort food in a casual setting to The Downtown Deli Tavern, located at 130 N. Central Ave.

Genuine Concepts’ Tucker Woodbury and partner, Jim Riley, purchased the space on Monroe Street and Central Avenue two years ago when The Downtown Deli closed its doors after a nearly 46-year run.

While holding onto the roots of The Downtown Deli, Woodbury and Riley have created a new vibe and demeanor of what is now The Downtown Deli Tavern. The interior is a take from big city corner bars with a checkered floor, lime green leather booths, wood and metal finishes, exposed brick walls and, of course, flamingo wallpaper which adds a quirky, yet classic feel.

Genuine Concepts’ Executive Chef, Justin Woodard, has created an American comfort fare menu of large-portion dishes that keep true to old-time favorites including Mom’s Meatloaf with a house-made bourbon sauce, omelet and hash, turkey noodle soup, an egg salad sandwich and the Best Apple Pie, served a la mode with vanilla ice cream. The menu has a variety of options for everyone with a handful of fresh salads, burgers, sandwiches, as some quirky signature dishes.

The full menu, including breakfast items, will be offered all day long, along with a 50-cent cup of coffee.

A daily brown bag special will be offered for grab n’ go customers and happy hour will include a list of 7 for $7 food items Monday through Saturday.

There is a full bar with eight local draft beers, many others in cans, an array of spirits and a key-player wine list.

There are two discreet TVs over the bar, and no loud house music to drown out your conversation. It’s a great place to enjoy good food, drinks and company.

Downtown Deli Tavern is open 10:30 a.m.-11 p.m. Monday-Wednesday, 10:30 a.m.-Midnight Thursday, 10:30 a.m.-2 a.m. Friday, and 3 p.m.-2 a.m. Saturday. Closed Sundays. Visit www.DowntownDeliTavern.com.