Jay Goldman Ltd. Fine Jewelers has moved into its new two-level showroom and offices in the Bethany East Shopping Center, located at 1515 E. Bethany Home Road, Suite 156.

The new store features a showroom, repair department, and offices on the main floor. The second floor mezzanine, which surrounds and overlooks the entire store, houses the Internet sales department as well as the engraving department, featuring both high-tech laser and traditional engraving.

Jay Goldman Ltd. Fine Jewelers recently added a new, state-of-the-art laser engraving machine—just in time for personalizing holiday gifts (submitted photo).

Goldman, who opened his first Valley jewelry store 40 years ago, also has expanded his repair department with a $30,000 laser welder. This allows him to repair damaged jewelry including fashion jewelry and delicate, ultra thin items, in addition to those that have stones that cannot withstand heat from a flame.

The new store specializes in fine jewelry and watches. Shoppers will find a wide selection of merchandise, from fashion jewelry starting at $5 to high-value platinum, gold, diamonds, colored stones, and more. The store also carries a selection of authentic Native American silver and turquoise items.

The new, state-of-the-art laser engraver can personalize phone cases, laptops, crystal, wine bottles, granite, stone, identification tags of all kinds, clocks and more. Personalization, Goldman points out, can elevate any gift item.

Customers who are looking to sell their unwanted items—not just jewelry, but cameras, records, figurines, paintings and more—can take advantage of the store’s Internet sales department, which will take care of photos, posting, selling, collecting funds, packaging and mailing. “We do the work and hand you a check,” Goldman explains.

For more information, call 602-369-3115 or visit www.jgoldmanltd.com.