PBS KIDS and Whole Foods Market have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores through the end of August. Available is a broad offering of school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes.

One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.

In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope initiative.

In addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market offers a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks, or fruit. Each one of the brand’s reusable bags can replace 500 plastic bags.

Daniel Tiger’s Neighborhood content, including clips from the TV series, printable learning activities and family-friendly recipes, is available for free at www.wholefoodsmarket.com.



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