Breakfast is not only typically the first meal of the day but can also be a fun way to get a boost anytime.

That is the theory behind b:fast, a cereal bar that opened in July at Biltmore Fashion Park at 2502 E. Camelback Road. The fast-casual eatery caters to customers on the go stopping in for the all-day breakfast or lunch or a midday or evening snack. Guests can choose from more than 25 cereal choices with over 20 toppings and a big variety of milks to wash down the cereal. Some cereals on the menu include Frosted Flakes, Apple Jacks, Cap’n Crunch, Cheerios, Fruit Loops, Lucky Charms and Raisin Bran. Those who do not want to decide can opt for the six, clever cereal mixes.

B:fast offers gluten-free and dairy-free options. It also serves cereal shakes, cereal parfaits, sweet sandwiches, grilled cheeses sandwiches and cereal-infused waffles. The restaurant is open from 9 a.m. to 7 p.m. Mondays through Saturdays and 11 a.m. to 6 p.m. Sundays. To learn more, visit or call 602-413-6629.


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