A new leader is steering FirstBank in the Phoenix Market.

Humphrey Shin recently began as the Phoenix Market president after Bryce Lloyd retired. Lloyd had served the company for more than 32 years.

Shin has worked in the banking industry for nearly 17 years, first joining FirstBank as a management trainee in 2004 and quickly moving up the ranks before being chosen as executive vice president in 2016, when he was responsible for business development, mentoring and training junior officers, as well as managing a wide portfolio of business and commercial real estate loans. He serves on the boards of Valley Partnership, Goodwill of Central and Northern Arizona and the Arizona Housing Coalition.

FirstBank operates more than 110 branch locations in Arizona, Colorado and California.



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