Harkins Theatres announced plans in late March to introduce 4D sensory immersive moviegoing experiences at three Arizona locations, with three additional locations to be announced soon.
Partnering with Lumma 4D E-Motion, the Harkins 4D experience will incorporate full sensory-engaging effects, including synchronized motion seating, coordinated scents, air, water and environmental cues, to fully connect moviegoers with the on-screen action.
The first new 4D auditorium set to open this August at Harkins Norterra in far North Phoenix. There is no word on whether the company plans to introduce new theaters closer to the Phoenix city center after closing the 21-year-old Bell Road location in 2022, which has since been replaced by a multi-family housing development, and the 31-year-old Metrocenter location in 2023, which was forced to close by the demolition and redevelopment of Metrocenter Mall.
For more information, visit www.harkins.com.
