Phoenix-based commercial bakery Strictly From Scratch, which has been producing sweet and savory breads and pastries for large-scale wholesale distribution across the country for 30 years, aims to continue its legacy by “sticking to its proven formula featuring ingredients like simplicity, integrity, consistency and a passion for excellence,” leadership said.
“As we approach 2026, our focus is on smart, sustainable growth. We’re expanding into new sweet goods categories and introducing exciting new products, including traditional and flavored Kringle varieties, which are already paving the way for expanded commercial opportunities,” said Thomas DePaola, senior vice president of Strictly From Scratch. “Additionally, we’re actively exploring strategic acquisitions that could create meaningful collaborations and broaden our capabilities and reach.
DePaola credits the company’s longtime success to a relentless commitment to quality and consistency, but more importantly, to decades of refining and mastering their craft.
“As my father – founder, CEO and president Rudy DePaola – has always said, ‘Know what you do and do it well.’ We’ve built a highly versatile research and development team and achieved a balance between smart automation and hands-on craftsmanship. This combination enables us to take on complex projects that many large bakeries either can’t or won’t pursue, while remaining highly competitive on price.”
This philosophy has driven the company’s success over the past 30 years. Today, it’s the largest niche commercial bakery in Phoenix and ranks among the top 20 nationally. It is also one of the top three suppliers for the airline industry. The company employs just under 200 people and serves a broad range of clients in foodservice and commercial channels, supporting both regional and national partners.
Looking ahead, DePaola said he is positioning the brand to significantly expand its capacity and capabilities, which will benefit both the local market and the company’s growing commercial customer base.
Ultimately, DePaola said, their core goal has always been simple: deliver exceptional quality that aligns with the budgets and needs of their foodservice partners across Arizona and their national clients.
For more information, visit www.sfscratch.com.
