North Central’s Assistance League of Phoenix, which has served Arizona students and families for more than 64 years, announced a rebrand in May that includes changing the organization’s name to Delivering Dreams of Arizona.
The name and logo are the only things changing in the rebrand, reflecting the desire to connect more closely with the schools and communities that benefit the most from the programs and services the nonprofit is known for. The mission will remain the same: to improve the lives of children through programs that fulfill basic needs, foster self-esteem and enhance the quality of life. The programs, staff and volunteers that the community has come to know are unaffected by the change.
The name change follows a rebrand of the organization’s signature program, Delivering Dreams Bus, formerly known as Operation School Bell, earlier this year. The flagship program has three buses that work with more than 155 K-8th Title I schools in the greater Phoenix area, providing packages of shoes, clothing and essential items for students in need, serving more than 15,000 students each year.
For more information, call 602-944-7636 or visit www.deliveringdreamsaz.org.
