Carrie Jamison recently launched an online boutique that offers a carefully curated selection of styles sourced from wholesale designers (submitted photo).
Phoenix native Carrie Jamison, owner and founder of Valley Boutique, says that she is on a mission to simplify the way women shop for fashionable, flattering clothing. The online boutique (www.shopvalleyboutique.com) offers a hand-picked collection of stylish, affordable pieces chosen specifically to make getting dressed effortless and confidence boosting.
Jamison discovered early on that her eye for style was something other women relied on.
“Whenever I’d get compliments on my outfits, women would ask where I found them,” she said. “When I’d send links to big online retailers, most of them told me the scrolling felt overwhelming. That’s when I realized choosing clothing comes naturally to me – so I started choosing for them.”
Jamison moved from Phoenix to San Diego to study fashion merchandising and design. After working in the industry, managing boutiques and working as a sales rep for swimwear brands, she moved back home in 2007, where she later stepped away from fashion to raise her two daughters. Now, with a teen and tween at home, she is returning to her passion and relaunching her professional life.
“At Valley Boutique, I do the work of choosing the trends that are not only stylish, but flattering on real women,” Jamison explained. “My goal is to make women feel beautiful, confident, and excited to get dressed again. When you look good and receive compliments, you feel good – and that glow changes your whole vibe.”
Through a carefully curated selection of styles sourced from wholesale designers, Valley Boutique offers fashionable choices without the endless scrolling. Jamison hopes her journey also becomes something she can share with her daughters.
“I love that I get to show my girls that you can circle back to your dreams,” she said. “And maybe even teach them the ropes.”
