North Central News

West Elm latest to join Uptown Plaza

By Teri Carnicelli
The revitalized Uptown Plaza shopping center in the heart of central Phoenix continues to add new tenants at this restored midcentury modern gem, located at the northeast corner of Camelback Road and Central Avenue.

Perhaps the most anticipated opening will be the new “mini-anchor” tenant, West Elm, a member of the Williams-Sonoma, Inc. portfolio of brands. Scheduled to open this summer inside a brick-lined, 11,001-square-foot space, this is West Elm’s first Phoenix store and second Arizona location for the Brooklyn-based company.

West Elm at Uptown Plaza plans to bring approximately 30 jobs to the neighborhood. A selection of Arizona-based makers and designers will sell their products in the store amidst modern furnishings and décor as part of the West Elm LOCAL program. Additionally, West Elm at Uptown Plaza will offer West Elm Style + Services to support customers in their journey to express their personal style at home. For store opening updates and information, follow @westelmphoenix on Instagram.

Valley-based real estate development and investment firm, Vintage Partners, continues to bring in a variety new tenants to this bustling shopping center adjacent to four historic housing districts. These latest developments at Uptown Plaza bring the total number of new tenants to 17 since Vintage Partners kick-started its revitalization of this landmark shopping center. Today, only eight retail spaces remain to be leased.

Last month when Elly’s Brunch & Café opened in the Uptown Plaza Shopping Center, the weather was still temperate enough for diners to enjoy eating outside on the shaded patio (photo by Teri Carnicelli).

Elly’s Brunch & Café is the latest business to open at the Uptown Plaza and the second Chicago-based eatery, joining fellow Uptown tenant and Chicago-area favorite Lou Malnati’s. In fact, Elly’s is located just across the courtyard from the pizzeria.

Elly’s opened its doors on May 8, offering a massive menu of made-to-order comfort foods for breakfast, brunch and lunch. The family-owned eatery is open seven days a week, from 6 a.m. to 3 p.m., and includes a walk-up counter for coffee to go.

A perk for those who work swing shifts, the entire menu is always available, meaning, if you want a prime beef burger at 6 a.m., you can get it at Elly’s. Almost everything on the menu is housemade, and the restaurant uses locally baked breads, locally roasted coffee and locally grown vegetables, when available. Sporting an exhibition-style stainless steel kitchen, Elly’s seats up to 100 guests indoors with an additional 40 on the shaded outdoor patio.

Also recently opened is Francesca’s—the third Valley location of this popular women’s clothing boutique launched in Houston in 1999. The boutiques offer an eclectic mix of carefully curated clothing, baubles, accessories and gifts. Expect an array of new arrivals almost daily, so you’ll always discover something special and different on every visit—plus, quantities are generally limited. For more information, call the store at 602-279-1012 or visit www.francescas.com.

Huss Brewing Co., Tempe’s award-winning, family-owned brewery, opened its taproom on April 14, serving up house-crafted beers and light snacks.

Not open yet, but coming soon are Nékter Juice Bar, part of a fast-growing chain specializing in cold-pressed juices, smoothies and acai bowls; and Still Boutique—the first-ever spinoff of the stylish Las Vegas original. Still will feature edgy takes on casual men’s and women’s street wear by designers such as 10 Deep.

Previously announced (and opened) new tenants include Flower Child, R&R Surplus, Lou Malnati’s Pizza, Shake Shack, Muse Apparel, Scout & Molly’s, Chipotle, and Zookz Sandwiches. Not to mention, the made-to-order liquid nitrogen ice cream shop, Creamistry, the high-end sneaker boutique, Manor Shoes, and the bespoke gift and lifestyle shop, Local Nomad.

These new tenants (with additional announcements to come) join existing Uptown tenants, AJ’s Fine Foods, Central Eyeworks, Salon Estique and Relax the Back Store.

AJ’s Fine Foods will remain as Uptown Plaza’s main anchor, and will sport a fresh new look thanks to a wall-to-wall renovation and refresh starting later this year.

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