Frockify LLC, a vintage clothing reseller started by ASU graduate Dakota Jeane Hilton, held the grand opening of its first retail location in Phoenix on March 25. Located at 4206 N. 7th Ave., north of Indian School in the heart of the Melrose District, the store features a wide variety of vintage clothing from the early 1900s to the 1990s alongside a selection of mid-century furniture and housewares.

“We’re so excited to join the vintage community in Phoenix and we’re especially honored to be able to be a part of the growing Melrose District, a place that I’ve always loved to shop,” Hilton said.

After spending almost two years growing her business by selling at flea markets across the country, Hilton decided it was time to open her first retail store. She likes to call it “Frock and Mortar.”

“Frockify has always operated with the vision of preserving the history of everything we sell. We care passionately about the story behind every piece we buy because it is important for us to pass down that story to our customers,” Hilton said.

Frockify will be open 10 a.m.-6 p.m. Wednesday through Saturday, and Sundays from 11 a.m.-4 p.m. For more information, call 480-202-8941 or e-mail


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