Lavidge announced on Feb. 11 the launch of InkFox Publicity, a modern publicity firm designed to meet the industry’s evolving needs.
The company says that the launch of the book publicity firm marks a strategic expansion of the agency’s literary publicity practice. Built on more than a decade of experience working with authors, publishers and industry media, the publishing arm addresses how book publicity must operate in today’s complex, but opportunity-rich, ecosystem.
The firm is designed to serve publishers, hybrid presses and professional, indie and self-published authors. Through customized strategies, their goal is to help books earn attention, trust, and readership in an increasingly crowded marketplace.
The launch also represents a significant growth milestone for Lavidge, reinforcing the agency’s commitment to specialization, innovation, and industry leadership, the company said.
Learn more at www.inkfoxpublicity.com.
