AT&T has opened a new, 5,537-square-foot entertainment-focused retail store concept in Phoenix. The new location near Metrocenter Mall is among the first stores in the country, and the first in Arizona, to incorporate this new design.

Entertainment is at the center of the design, and it’s specifically set up to help customers connect to the content they want whenever and wherever. The modern and comfortable new store design is an evolution two years in the making, and will reach 45 stores this year.

The store is located at 10460 N. 28th Drive and includes several large screens to showcase video content, and comfortable seating areas for customers and employees to work together.




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